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Insights

Twenty articles, written by the people who ran the businesses.

Plain English. Every figure sourced. Published two a week from launch, with the sandbox findings quarterly.

Latest

Articles from the GenWA team

A stone railway viaduct with several arches crossing a forested mountain valley in low winter light. Guard Leapfrog your own roadmap: what APIs teach about MCP How open connections let large businesses grow faster than their trajectory allows, and how to do it with control. Steven MyersBy Steven Myers · 10 min read Black and white close-up of the steel bucket of an excavator, with a tread-plate panel and bolted joints beside it, on grass. Analyse Model maxing: why your AI bill grows faster than its value Using the biggest AI model for every task feels safe. Why it happens, what it costs and where to start. Steven MyersBy Steven Myers · 5 min read A climber seen from behind with a large coil of rope across his back and carabiners clipped to his harness, in front of a rock face. Guard Harnesses: the controls that make AI safe to put to work What a harness is, what it does, what happens without one, and why deploying it well is a skill of its own. Lukasz PiotrowskiBy Lukasz Piotrowski · 5 min read Black and white photograph of two smooth stones balanced one on top of the other on a larger rock. Advisory Why AI returns stall, and how to set AI up properly Many AI trials never show a return. A five-step frame and the measures that tell you if AI is paying its way. John WhiteBy John White · 5 min read A classic Pac-Man arcade machine, illustrating a maze of choices and a visible score. Grow AI is a maze. Keep score on value, not just tokens. Chasing the next breakthrough is absorbing. A useful AI operating model keeps the route, the cost and the result visible. Steven MyersBy Steven Myers · 2 min read An architect’s hands reviewing and drawing a plan, illustrating deliberate design before delivery. Grow Time to value needs an operating model. Good AI architecture connects the technology to the people, decisions and work required for the first useful outcome. Steven MyersBy Steven Myers · 2 min read A smartphone beside a printed newspaper, showing digital and established media sharing the same space. Grow Your customers moved. Master the tools they use. Radio, television, print, social media and AI coexist. Your growth strategy needs to follow the audience and understand each channel. Steven MyersBy Steven Myers · 2 min read 16 September 2026 · John White · 5 min The labs have asked to slow down. Your business should plan for the opposite. Amodei, Altman, Hassabis and Musk called for a slower AI frontier this week. What it means for a UK business that already runs on AI, and what to do before the next model lands.
Analyse · 01The bill nobody can see: why AI spend compounds and what to do about itSteven Myers · coming at launchAnalyse · 02Seven questions for the boardJohn White · coming at launchEvidence · 03Policy is a document. Control is a system.John White · coming at launchGuard · 04Which model, for what, and when not to use AI at allLukasz Piotrowski · coming at launchAnalyse · 05Premium by default: the twenty-times price spread in your AI billLukasz Piotrowski · coming at launchAnalyse · 06Personal accounts are the new shadow ITJohn White · coming at launchEvidence · 07What an AI control layer is, and why every request should follow your rulesLukasz Piotrowski · coming at launchAnalyse · 08The AI register: what your board should see every monthJohn White · coming at launchEvidence · 09UK GDPR, the Data (Use and Access) Act and your AI: what changed in 2026John White · coming at launchEvidence · 10ISO/IEC 42001 in plain EnglishJohn White · coming at launchAnalyse · 11The same work, twice: duplicated AI tools and the rework taxSteven Myers · coming at launchAutomate · 12AI skill is trapped in your peopleSteven Myers · coming at launchAnalyse · 13The FOMO reckoning: proving the AI you bought in 2024 was worth itSteven Myers · coming at launchAnalyse · 14Model turbulence: when a new frontier model drops on a TuesdayLukasz Piotrowski · coming at launchAutomate · 15Agents with a name on them: an AI workforce with human accountabilityLukasz Piotrowski · coming at launchAutomate · 16How a lender puts 100% of customer communications through a compliance checkJohn White · coming at launchAutomate · 17Contact-centre AI on Amazon Connect: 100% monitoring instead of samplingLukasz Piotrowski · coming at launchAutomate · 18Autonomous growth with a brand vetoSteven Myers · coming at launchPricing · 19Why we publish our pricesSteven Myers · coming at launchAdvisory · 20The Independent AI Audit: first findings within 48 hours, then what you get, and what happens afterJohn White · coming at launch
Latest from GenWA

The news, read for a UK board.

16 September 2026 · John WhiteThe labs have asked to slow down. Your business should plan for the opposite.

Amodei, Altman, Hassabis and Musk called for a slower AI frontier this week. What it means for a UK business that already runs on AI, and what to do before the next model lands.

ReadWhite paperThe AI Control Gap

Why policy without enforcement fails, and what a control layer looks like for a UK mid-market business.

DownloadWhite paperThe Hidden Cost of AI

Token consumption, premium-by-default, unused seats and duplicate tools: the evidence, and the arithmetic of getting it back.

Download

All resources

The AI Control Playbook

Twenty-five pages: what is happening in UK businesses, the six problems and what to do about each this week, the five moves (analyse, guard, evidence, automate, grow), the register, the board report, the 90-day plan and the seven-question self-check. Free, no follow-up unless you ask for it.

Download the playbook (PDF)