The return on sales and marketing activity, shown clearly.
ROI Reporting ties sales and marketing activity to the return it produces, so you can see what earns its place and what does not.
Go-to-market spend is hard to connect to results.
Budget follows habit, not return.
of UK businesses using AI reported no change in revenue
DSIT AI Adoption Research, Feb 2026 (self-reported; AI-user base of 700; 2025 fieldwork)The benefits of ROI Reporting.
The people who feel the problem first.
See the return on go-to-market spend.
Judge growth investment.
Know where to focus.
Three ways teams use ROI Reporting.
Back what works and stop what does not.
Show the return on growth activity.
Plan from what has worked.
Works best alongside.
A go-to-market strategy your team can run, not a document.
See Strategy OutboundOutreach to the right people, in a voice that is yours.
See Outbound Value RegisterWhere AI is delivering value, set against what it costs.
See Value Register All of GrowSales and marketing as one system with a brand and compliance veto, plus an agentic customer acquisition and retention tool being built.
See the Grow modulePrices are indicative ranges, confirmed in writing before you commit. Estimates are replaced by your own figures once your health check runs.
How the supporting tools fit together
GenWA Frame brings together your policies, business knowledge and our methodology to guide the work.
The Log records what connected AI saw, produced and who approved it.
The Intelligence Layer is being built to turn those records into trends and answers linked to their source. We agree which tools are available and appropriate for your engagement.
Find out more about the GenWA FrameSee ROI Reporting working on your business.
Start with a health check. Agree the scope, fees and next steps with us.